11th Edition - 2026
Interactive learning experience in three stages, from 4 to 30 Oct.r 2026
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Join the exciting journey
Chain the Gap.
Build the operational supply chain capabilitybehind Vision 2030 — by doing, not by listening.
behind Vision 2030 — by doing, not by listening.
Register before 6 Sep. 2026 and receive a 25% Early Bird discount
Enabled by The Fresh Connection, the world’s most-used supply chain simulation.
Years of Impact
2014 - 2026
Saudi Company Teams
Riyadh - Jeddah
Competitive Stages
Discover - Elevate - Transcend
Simulation Rounds
The Fresh Connection
Learning Hours
In-Person + Virtual
What is it?
Let’s Chain It is an interactive learning journey that builds the supply chain talent — operational and technological — needed to turn the national ambition into capability on the ground, through learning by doing with expert-led training, a live business simulation, and hands-on practice, all in one program.
Our supply chain and technology experts show company teams how the functions connect; teams then prove it in a live business simulation, taking real decisions across planning, purchasing, inventory, operations, sales and finance and benchmarking their results against peers across the Kingdom. Every decision carries a cost and a consequence, and every round repeats the cycle until the habit holds. It is neither a conference nor a classroom: it is capability, built by doing.
Aligned with Saudi Vision 2030
Let’s Chain It is a Saudi National Supply Chain Capability Program, delivered by Trax Group. aligned with Vision 2030 and its ambition to develop the Kingdom’s supply chains and logistics capability. As Vision 2030’s National Industrial Development and Logistics Program states:
Leveraging the Kingdom’s competitive advantage as the crossroad of three continents, the Program is unleashing Saudi Arabia’s potential as a global logistics hub with high efficiency, quality and speed.
Four Ways We Close the Gap
The Purpose — Chain the Gap
The Kingdom is building the factories, ports and logistics corridors of Vision 2030. But infrastructure is only half of a supply chain — the other half is the people who decide how much to buy, when to move it, and where margin is won or lost. Let’s Chain It closes that national capability gap and turns digital transformation into better day-to-day decisions.
Chain the Gap
Close the national capability gap, team by team, decision by decision.
Vision 2030
Digital Transformation
National Capability Program
A repeatable, measurable national program.
What we Closed?
The Technology Gap We Close
Saudi supply chains have an opportunity to turn technology awareness into practical, measurable capability. As digital transformation becomes a business priority, resilience depends on responding with greater speed, flexibility and visibility. Realizing this takes more than investing in systems. It requires teams that can apply analytics, AI and machine learning to real supply chain challenges, combining technology with industry best practice to cut operating costs, optimize inventory, improve production efficiency and build more responsive supply chains.
This is the gap Let’s Chain It closes. Around simulation, expert-led content connects digital transformation, data and AI to real supply chain decisions, so technology investment turns into better calls on what to buy, when to move it, and how much to hold, and into a supply
The Fresh Connection
The Business Case
At the heart of Let’s Chain It is The Fresh Connection by Inchainge, the world’s No. 1 supply chain simulation game, used by 40%+ of the Fortune Global 500 in manufacturing and by 200+ universities. The scenario: a large global company is suffering financial losses and poor performance across every part of the business. Its CEO assigns your team, covering supply chain, purchasing, operations and sales, to take over the company, turn it around, make it profitable and recover its performance again.
The mission is to work as one aligned team: build the strategies and tactics, manage the operations, and test the effect of every decision you take. Across tens of real business and value-chain scenarios, the team learns how to make the right decision at the right time, and sees it land immediately, because every choice feeds straight into the company’s Return on Investment.
Each participating team is organized into four main (mandatory) roles, plus a fifth optional but highly valuable role:
Head Of Supply Chain
Mandatory Role
Manages inventory planning and policy. Keeps supply and demand in balance
Head Of Operations
Mandatory Role
Owns capacity, staffing and warehousing; approves production line investments.
Head Of Purchasing
Mandatory Role
Manages suppliers and contracts: price, reliability, lead times and supplier risk.
Head Of Sales
Mandatory Role
Manages customers and contracts: service promises, order terms, payment and margin.
Coach / Director
Optional Role
Connects the functions and guides the team, sets the strategy and monitors its execution.
No role wins alone: a purchasing saving can wipe out service, and a sales promise can flood the warehouse, so the four must agree on one integrated plan each round. Difficulty rises round on round, expert facilitators debrief what the numbers mean, and teams apply the lesson and go again.
The Journey
The Journey Stages and Schedule
Let’s Chain It 2026 takes place during October 2026 in the form of workshops and dialogue sessions, accompanied by an interactive competition that runs across three consecutive stages representing three progressive levels:
Stage 1: Discover
At the Regional Level
In-Person Workshops: Riyadh 4 & 5 Oct. | Jeddah 7 & 8 Oct. 2026
The journey begins with in-person workshops in Riyadh on 4 and 5 October, followed by Jeddah on 7 and 8 October, where company teams take on intensive experiences that combine learning, simulation and challenge, qualifying them for more advanced rounds in the following stage.
Stage 2: Elevate
At the National Level
Virtual Evening Sessions, from 11 – 15 October 2026
After the teams get qualifyed from stage 1, they come together for the Kingdom’s National Finals, during which the workshops are completed virtually and the teams are prepared to take on advanced levels of simulation, decision-making and integration across supply chain functions.
Stage 3: Transcend
At the International Level
Self-Paced Simulation Rounds: From 19 – 30 October 2026
The best Saudi teams move on to the Global Finals, held virtually, to compete alongside teams from other countries — giving Saudi talent the opportunity for direct contact with international expertise, to measure their capabilities in an international environment, and to represent the Kingdom within a global experience dedicated to supply chain
The Journey Leaders
Don't miss the Chance to meet with The Domain Experts
Supply chain and operations management experts will lead this journey. Join the journey with our team and learn how to boost your supply chain performance.
Mr. Mohamed Ismail
Managing Director, Trax Group
Eng. Ahmed Maghraby
CEO, Trax Group
Dr. Ahmed Farouk
Director - Consulting ServicesTrax Group
Why To Attend
What Your Company Gains
The team will gain new knowledge and skills.
For your people
Practiced skill, credential, confidence
- A practiced skill in making integrated decisions under pressure, not theory.
- A rare, memorable development experience that builds confidence and loyalty.
- Gain knowledge of how to put Strategy into Actions.
- Develop advanced decision-making skills within your team.
For your operations
Working capital, S&OP, resilience
- Less working capital trapped in inventory, fewer stock-outs, protected margin.
- Stronger S&OP: planning, procurement, operations and sales decide as one.
- Resilience: chains designed to absorb disruption instead of amplifying it.
For your business
National benchmark, measurable uplift
- A national benchmark of your team's capability, by sector, across the Kingdom.
- A measurable capability uplift you can point to internally and externally.
- A reportable contribution to Vision 2030 supply chain localization and Saudization.
Every stage pays off
Awards & Rewards
From your first workshop to the global stage, every round you clear unlocks another reward.
All Participants
All are winners — every participant will get the following
Certificate
Each participant will be handed an attendance certificate once they complete the workshops.
Training Discounts
20% discount voucher for any Supply Chain course conducted by Trax Group, valid for 1 year.
The Discover Stage Winners
The best-performing teams in the Discover round (Riyadh and Jeddah) will get the below additional rewards
Qualify to Elevate
The best-performing teams will qualify for Elevate, at the national level.
Special Training Discount
50% discount voucher for any upcoming APICS CPIM course conducted by Trax Group.
The Elevate Stage Winners
The best-performing teams at the national level will get the below awards
Qualify to Transcend
The top 4 teams in the Elevate rounds will qualify for Transcend, the virtual global Finals.
Saudi Champion Trophy
The top-ranked national team in the Kingdom will get a special trophy.
The Grand Prize
Global Champion (Worldwide)
In addition to the victory and international recognition, the Global Champion — crowned virtually at Transcend — will get the following:
Executive Masterclass in
Supply Chain Management
Winning the Global Final Champion title comes with more than glory — the top 3 teams earn a place in an exclusive, fully online masterclass built just for them. It's a custom-designed topic (announced soon), expert-led sessions, and a Certificate of Completion: a real credential and a competitive edge to bring back to your organization.
How To Take Part
Register Your Company Team
Companies take part by requesting for invitation, to receive their onboarding pack, and show up ready to decide. A company may enter more than one team.
Due to the limited seats, registration for this event is ONLY for exclusive invitations
Request your invitation now
Note: It’s a Team (NOT an individual) Registration
Please note that the participation is for COMPANY TEAMS, not for individuals. One team should be organized into 4 or 5 persons who will represent the following roles in the business simulation (The Fresh Connection):
- Head of Supply Chain (Mandatory Role)
- Head of Operations (Mandatory Role)
- Head of Procurement (Mandatory Role)
- Head of Sales (Mandatory Role)
- Director / Coach (Optional Role)
Frequently Asked Questions
Everything you need to know before you register your team.
Who can take part?
Teams of professionals from the same company, in manufacturing, distribution or retail.
Do we need simulation experience?
Is it a competition?
Is content available in Arabic?
When and where?
Across Riyadh and Jeddah, from 04 to 30 October 2026.
Can I join as an individual?
Let’s Chain It, is a learning journey that is designed for organizations, ideally, 4-5 people from each organization are forming one team representing their organization in this event, so individuals can not join Let’s Chain It.
What can I get from Let’s Chain It over other events in the market?
Let’s Chain It, is not a workshop, it is a comprehensive learning journey in which the participants will not only receive theoretical knowledge but also, they will have practical business cases on one of the most advanced business simulators that replicate real business scenarios.
What is Fresh-Connection?
The Fresh Connection (TFC), Netherlands is one of the most advanced business simulators that Trax Group use in Let’s Chain It to make the participant live real business scenarios and teaches the participants how to deal perfectly with each scenario and how to take the ideal strategic and tactical decisions in each case.
Can senior managers attend Let’s Chain It?
What if my team wins Let’s Chain It challenge?
The top three winning teams at the Saudi Arabia level will get valuable recognition. In addition, they will be qualified for the International Global Final Rounds to participate with the finalists from other countries.
Let’s Chain It is Saudi Arabia’s National Supply Chain Capability Program,
delivered by TRAX Group and powered by The Fresh Connection (Inchainge). 11th Edition. #ChainTheGap
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